Branding, explicat pe scurt

A hamster and a rat were sitting on the side of a swimming pool.
They were enjoying the sun.
Suddenly the rat turned to the hamster and asked him:
– Dude, How come people consider me a noisance, and you a pet? How come people pay money to have you, while they are trying to kill me? How come you are considered a cute little animal, while I am considered creepy and disgusting? How come you live in a warm home, and I have to stay in the sewer?
So the hamster answered:
– It’s branding, dude.

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